Suede

Campaigns & Advocacy

AI will define the next election.

Voters, donors, and reporters increasingly ask an AI assistant before they form an opinion, and what it tells them is both persuasive and easy to sway. Suede monitors how AI describes your candidate, your cause, and your opposition, and gives your team the tools to win the narrative.

AI narrative vs opposition

Last 30 days
  • Your campaign
  • Opposition
  • Other voices

AI sentiment on your candidate fell below the opposition for two consecutive days. Triggering Agent.

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AI is already shaping the vote.

3.9 ptsvote shift from a single AI chatIn a controlled 2024 US study, chatbot conversations moved voters about four times as much as traditional political ad spots.Source: Nature
50 to 98 ptsswing in AI's candidate recommendationHow far AI's recommendation moves based on which sources it accesses. The campaigns that AI can cite win every answer.Source: Stanford
1 in 10Americans get their news from AI chatbotsStill early, but climbing fast and concentrated among the youngest voters.Source: Pew Research

Why it matters

AI is the most persuasive ad you didn't buy.

Your supporters and persuadables no longer start with your website or a news search. They ask an AI assistant, and it answers with a confident, compiled take on your candidate, your cause, and your opponent, drawn from whatever it can find and trust.

  • AI moves votes, not just opinions

    In a controlled 2024 US study, a single chatbot conversation shifted voters about 3.9 points, roughly four times the effect of a traditional political ad. Every persuadable who asks AI about your race is in a persuasion loop you don't control.

    Source: Nature

  • The answer flips on what AI can read

    AI's candidate recommendation can swing by as much as 98 points depending on which sources it can access. The side whose content AI can find and trust defines the race in the answer.

    Source: Stanford

  • Out-described is out-organized

    Voters, donors, and reporters are asking AI about your candidate or cause right now, and adoption is climbing fastest among young voters. If the opposition's framing is what AI surfaces, you're losing the argument before the first door knock.

    Source: Pew Research

How Suede helps

Help AI define your side of the race.

Suede monitors how every major AI assistant describes your candidate, your cause, and your opposition, then gives you the optimizations and agents to move the narrative.

  • Track the race across AI

    Monitor how ChatGPT, Gemini, Copilot, and every major assistant answers questions about your candidate, your cause, and your opposition, with persona prompts that mirror how a voter, donor, or reporter actually asks. See sentiment, share of voice, and where the opposition leads.

  • Win the sources AI cites

    AI builds its answer from what it can find and trust. Suede pinpoints the content and entity signals that get AI to surface your message and your record, so the answer is built from your material, not your opponent's.

  • Rapid response at AI speed

    When the narrative shifts or a false claim spreads, Suede's agents draft the counter-content and corrections in hours, not news cycles, built for the tempo of a campaign.

FAQ

Campaigns & Advocacy: frequently asked questions

See what AI is telling voters about your race.

Book a demo and we'll show you live how the major AI assistants describe your candidate, your cause, and your opposition today, and how Suede helps you win the narrative before the vote.

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